Jose Baston is a media mogul and business executive who has carved out a niche for himself in the Latin American media. He served as the chairman of the famous media company, Televisa, until 2017. On the other hand, his personal achievements did not bring him to the fore, as he managed to escape the media for years, but rather his relationship with actress, Eva Longoria. Learn more about the proud father of four below.
Jose Baston Bio
Jose Baston was born Jose Antonio Baston Patino, and affectionately called Pepe. The media mogul was born on April 13, 1968, in Mexico City, Mexico, and is of Latino descent. Gloria Patino and Ricardo Alfredo Baston Talamantes are her parents. First son of his parents, he became head of the family from a tender age, following the premature death of his father.
Nothing is known about José’s upbringing, his childhood experiences or siblings. Physically, José stands at an average height of 5 feet 8 inches and has an athletic build. Jose is also a fashion enthusiast and is often nicknamed “Mr Fancy Pants” by his wife, Eva.
Baston had a media-shy personality and until recently escaped media attention when he met famed actress and producer Eva Longoria. It first became popular for her boyfriend and now her husband. However, that doesn’t mean he hasn’t made a name for himself. Jose was President of Televisa, a reputable media company that runs a wide range of media services in Latin America.
Televisa is the second largest media conglomerate in Latin America, providing television productions, distribution of Spanish television shows, magazine publishing and online streaming of television shows.
He joined Televisa in 1989 as a marketing account manager for one of its channels, Channel 12, before moving on to other roles including programming, acquisitions, planning and content.
In 2008, he served as the company’s CEO and resigned on October 30, 2017. However, he has remained a member of its board of directors to this day. Jose is also a board member of Cablevision, SKY and Univision Communications.
At Televisa, he was a valuable asset to the company and was instrumental in its growth and position as the leading producer of Hispanic content globally. He is also recognized for his profound restructuring of the company’s business strategies and policies which has taken them to great heights.
Pepe, as he is more affectionately known, is popular for his active participation in philanthropic activities aimed at the welfare of the less privileged.
Net value
Media mogul and business tycoon Jose Baston is believed to be worth $15 million. He earned his fortune by climbing the corporate ladder during his years at Televisa and other media companies.
Family life – married, divorce, children
Jose Baston is currently married to his long time girlfriend Eva Longoria. Jose first met Eva in 2013, but wasn’t hit with the attack until their second meeting. After their second meeting, the couple stayed for three years, before José proposed on December 15, 2015 in Dubai. Five months later, in May 2016, the couple tied the knot in their hometown, Mexico City.
Before Eva, José Baston was married before. In 1995 Jose married actress Natalia Esperon and had three children with the actress. a set of twins – Natalia and Mariana – and a son, Jose Antonio. After ten years of marriage, the couple divorced in 2005 without stating the reason for the divorce.
Jose and Eva had an amazing marriage, devoid of public controversies and scandals. Eva speaks of her husband with tenderness and expresses her marital happiness very well during interviews. The couple are often seen together at red carpet shows. The couple currently live in Los Angeles, in a famous neighborhood, their house is close to Kim Kardashian and John Legend and costs 10 million dollars.
Who is his wife – Eva Longoria?
Eva Longoria is a house profile actress who is popular for her role as one of the main characters in the popular television series Desperate Housewives. She was born on March 15, 1974 in Corpus Christi, Texas. She is the youngest of four sisters. The actress attended Texas A&M Kingsville and earned a bachelor’s degree in kinesiology while performing in college plays.
The gorgeous and sexy actress who was once a beauty queen has already been married twice. First to actor Tyler Christopher from 2002 to 2004, then to NBA basketball star Tony Parker. She married Tony in 2004 and after six years they dissolved their marriage. She had no children from either marriage.
However, two years after her marriage to Jose, Eva gave birth to her first child on June 19, 2018. The child was named Santiago Enrique Baston. Eva also announced the birth of her son by posting photos of the newborn on Instagram.