Many celebrities have become the subject of fan-generated art, and Keith Morrison is no exception. In 2011, Canadian graphic artist Don Sparrow created a custom drawing of Morrison and shared it with “Dateline” on social media. In an interview with NBC News, Sparrow explained that the drawing was a standout example from the “How Do You Dateline?” social media campaign. The series later featured the drawing in an episode segment and shared it on Facebook, where it became popular with fans. Like many famous internet images, the drawing inspired a few amusing memes about the correspondent. According to Sparrow, he was a big fan of the show and especially enjoyed Morrison’s performances, which inspired him to create the drawing.

In the interview, Sparrow explains that “Dateline” also commissioned him to create drawings for a part of an episode, which was a pleasant surprise. Furthermore, in typical fashion, Morrison responded to the artist directly on social media and praised his work. However, this meeting wasn’t the end of Sparrow’s relationship with Morrison. In 2019, the artist shared a post about the meeting on his Facebook page and described the correspondent as friendly and gracious. Sparrow gave Morrison a copy of the drawing, and the two took photos together imitating Morrison’s trademark lean.