Described by Time as having a transformative impact on American sports, Lionel Messi has helped to elevate the status of football, a sport historically slow to gain traction in the US.
During his debut for Miami in July, the 36-year-old Messi shifted the sports landscape in the US after an acrimonious departure from Paris Saint-Germain.
Despite rejecting a lucrative move to Saudi Arabia, the World Cup winner opted for a new chapter in MLS.
He was instrumental in aiding Miami’s triumph in the expanded Leagues Cup, claiming 11 goals in 14 appearances across all competitions, though a late-season injury prevented him from assisting Miami in their playoff pursuit.
Messi expressed his initial desire for a return to Barcelona after departing PSG, but financial issues hindered the move.
Considering options, Messi contemplated joining the trend of overseas players heading to the Saudi Pro League, ultimately choosing between Saudi Arabia and MLS.
Time noted the dramatic impact of Messi’s arrival, evident in heightened attendance, increased ticket prices, merchandise sales, and viewership. Subscriptions to Apple TV, which holds exclusive rights to MLS, surged by 110,000 on the day of his debut, marking a 1,700% increase from the previous day.
AFP
