Supermix was founded by Jennifer Stein-Bischoff, who has had a lengthy history in the fashion world. Her first fashion collection, Jender, drew inspiration from her time in South Beach, Miami. Her style caught the attention of several artists and music groups, including the band Jane’s Addiction, who she went on to dress for one of their tours. Afterward, she spent the next 20 years building a sizable career in New York, working in presidential and directorial positions for such major brands as Tommy Hilfiger, Aeropostale, Inc., American Rag, and Topsville.
As a child, Stein-Bischoff enjoyed customizing her own clothes in any way she could to express herself. This mindset drove her to create Supermix Studio, seeing the company as a great way for children to discover their own voices. “I think Supermix is going to make kids feel empowered,” she said in a company video. “There’s a really special, exciting connection to something when you make it yourself. And when you’ve chosen all of those patches that tell your story and then you get to put them exactly where you want them, you create something that’s authentically meaningful.”
