After years of begging from fans, Krispy Kreme has announced the launch of its “highly-anticipated” vegan-friendly doughnuts Down Under.
To mark World Vegan Day, the well-known brand – beloved for its “original glaze” – has cooked up two delicious plant-based flavours: Fudge Brownie Bliss and Apple Custard Crumble.
The former treat features a “tantalising” shell shaped doughnut, filled with rich brownie batter, dipped in chocolate icing and sprinkled with chocolate biscuit crumbs – and will be available until December 4.
The latter, meanwhile, is here to stay and is perfect “for those who crave a taste of nostalgia and comfort” – a shell shaped doughnut is filled with creamy apple custard, dipped in spiced icing, and dunked in a vanilla biscuit crumb.
“Krispy Kreme has always been about creating moments of joy through our delicious doughnuts,” Krispy Kreme ANZ head of marketing, Aimee Cutajar, said in a statement.
“We’re thrilled to bring our vegan-friendly doughnuts to Australia for all to enjoy this World Vegan Day.
“Fudge Brownie Bliss and Apple Custard Crumble are also a testament to our commitment to delivering incredible flavours to our customers, and I’m confident they will captivate the tastebuds of vegans and non-vegans alike.”
Both doughnuts can be found online and in store at Krispy Kreme and 7-Eleven locations nationwide.
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7-Eleven Australia marketing area lead, Adam Jacka, said the convenience store wants “to make every day easier for our customers, giving more choice … across a range of iconic hero products”.
“A growing number of our customers have a vegan or plant-based diet, so we are thrilled to be stocking the new Krispy Kreme vegan-friendly range,” he added.
They will be priced the same as other selected doughnuts in the brand’s range.
